Hands-on: New hotel chief removes ‘L’ from LVH marquee
By: Richard Velotta (LVRJ) July 2014
David Siegel took the first step toward rebranding his newest Westgate resort Tuesday with a high-altitude assist to change the most visible sign on the property.
He got the L out of the LVH marquee.
Before a gathering of employees, family members and TV cameras, Siegel climbed into the basket of a crane lift, soared more than 200 feet into the air and removed the last brackets holding the 30-foot L on the sign on Paradise Road in front of the 30-story, 3,261-room hotel.
“The things I do for you guys,” Siegel said to colleagues as he strapped on safety harnesses before being hoisted into the air.
Employees cheered as the L was detached and lowered to the ground where Siegel climbed out and posed with the massive letter.
Of all the sign changes needed on the 64-acre property, the massive marquee was the most imposing. Over the next few days, other signs will be changed and the company’s 2,000 employees will go into the personnel office to swap their LVH name badges for tags with the Westgate Las Vegas Resort & Casino logo.
For many of the employees, Siegel’s publicity stunt was the first time they had seen the 79-year-old founder and CEO of Westgate Resorts. They’ll get more face time July 9 when the resort has what Siegel is calling a “town hall meeting” to meet employees.
For more information on the purchase of the Las Vegas Hilton visit here.
